This past week I had the opportunity to create stunning new product photography at Hawke Media for a beauty company, Perlier. All images that have both a box and a product were shot separately and combined in Photoshop using advanced blending and masking techniques on adjustment layers. All photos were shot on a solid white bottom, with a 48" Softbox in the background to highlight and create a natural drop shadow. A speedlight was used in the front, bounced off of two bounce boards to create a beautiful highlight on the front of the product.
Here are a few shots from a recent photoshoot with BedJet. As you may know, I am the lead photographer and videographer at Hawke Media. This was an incredible opportunity to challenge myself and learn a lot about creative corporate photography with larger products.
We shot the setup on an 18'x18' cyclorama backdrop at Apex Studios in DTLA. My process involved using four Profoto strobes; one large 24"x36" source as a key light, one strip box source as a hair light, another strip box source as a highlight for the BedJet product, and another bare bulb strobe to the white ceiling for even spread (fill) over the bed and model. The easiest way I found to ensure even spread while still keeping the products and model from becoming over and under exposed was by using my trusty light meter. I use the Sekonic L-758C, as an incident meter to judge the light all over the bed. My meter read a solid f8 aperture over the entire bed, which means I was getting close to what I wanted. After some tweaking, I managed to figure out that the missing component was the strip box ensuring that the BedJet was being highlighted well. I moved the strip box in closer and bam, we were good to go.
For post production, quite a bit of work was done to ensure that the products were depicted as modern and trendy. I used the healing brush tool on the backdrop's floor, then desaturated the parts of the image that don't have colorful components to -70. This helped bring out an even more minimal and clean feel. Some compositing was necessary to fix art-direction mistakes on set, such as the pillows not being centered or creases in the materials. After this, I decided to do a complete backdrop replacement. I selected the bed, bedside table and accents, and put them on a separate layer. On a layer below I added a gradient to help further emphasize the clean and minimal feel.
While getting home from work today, I bumped into my awesome neighbor, Kristo from the group Drop City Yacht Club. After talking a few minutes we decided to try and get a shoot going before sunset. Not wanting to go anywhere, we decided to jump our balconies and get onto our apartment complex's roof to take some rooftop shots. This is result. If you have any questions on how any of the photos were shot or edited, be sure to shoot me a message on Facebook or Instagram, comment on this post, or drop me an email. Thanks for your support!
It was a beautiful Saturday to get out and shoot. One of my old coworkers and friends, Celeste and I decided to take things out of the studio and into nature. What better place than the Vasquez Rocks in Agua Dulce, CA? I need to give a huge shout out to Celeste's cousin, Juliana, who joined us and provided the beautiful makeup artistry. All images were edited with Mastin Fuji 160NS and Mastin Portra 400 presets, with various tweaks. All images were shot with one of three lenses, either the Sigma 35mm f1.4 ART, the Sigma 50mm f1.4 ART, or a Canon 70-200mm f2.8L IS II. If you have any questions on how any of the images were created, feel free to comment, message me on Facebook or Instagram, or drop me an email. Enjoy!
Having just gotten my Canon 70-200mm f2.8 IS II L lens, I felt there would be no better way to break it in than with a portraiture session in my home studio. The model is Kristo, a talented musician, an awesome friend, and a cool neighbor. You can learn more about Kristo through these various social media outlets.
I was invited out to partake in a Caterpillar Commercial Shoot in the Mojave Desert. Here are a few select images from the shoot.